By launching its First View teaser video the day before, Huawei got fans talking about its new smartphone before the event started. Its teaser video hinted at the product’s latest cutting-edge features to build anticipation, while its corresponding Promoted Trend helped the brand capture share of voice.
Using Periscope Producer, @HuaweiMobile connected external devices to stream a high-quality, live HD broadcast of Richard Yu, the CEO of Huawei Consumer Group, announcing the launch of the new smartphone. The broadcast received high viewership and successfully drove Huawei’s message to its audience.
Huawei combined its live Periscope broadcast with First View to ensure that its audience could watch the broadcast when they were at their most receptive. After the launch, the brand continued monitoring and selecting the best performing video creatives to optimise its subsequent #HuaweiP10 campaigns.
We chose Twitter to generate buzz and excitement across a wide audience for our flagship launch. This resulted in Huawei being the top performer both in terms of impressions and mentions on the day. The campaign drove substantial awareness and reach, increased organic fan growth, and made the launch a success on and beyond the first day.