@OLXID_Care used Promoted Tweets with the Image App Card to capture user attention and showcase products. Tweet copy was aligned to each featured item, which helped drive qualified conversions.
@OLXID_Care used a precise targeting strategy based on interests (such as sport and cars) and keywords to connect with users based on their passions. For example, Tweets targeted to the keyword handphones (#berniagaHP) encouraged engagement by asking simple questions such as “do you remember your first handphone?” and “which team are you: iPhone or Android?” (#AndroidVSiphone). These prompts helped generate conversations and ultimately increased engagement.
The word berniaga (which means commerce) is not as widely used in the Indonesian language as it is in Malay. In light of this, @OLXID_Care created an integrated TV and digital campaign that aimed to get people using the word “berniaga” as a verb, to mean “to buy and sell second-hand goods without middlemen”. Promoted Tweets were used and bloggers and buzzers used the hashtag #berniaga. The campaign’s success has effectively transformed the Berniaga brand name into a verb, and locals now say “I am going to Berniaga that.”