@Outcastfox capitalised on Promoted Video to build anticipation and excitement. The short and interesting teaser allowed audiences to take a sneak peek at the episode and compelled them to watch the full episode.
@Outcastfox reached out to both existing and new users to generate buzz. It targeted those interested in horror, entertainment, television, and drama, using keyword and username targeting to reach out to the fans who follow “The Walking Dead” and of Outcast’s creator.
Twitter’s capability to reach the right people at the right moment enabled the global campaign to be localised and stay relevant. Keyword targeting delivered Tweets to the right users. Adding hashtags of related communities or shows increased the target user quality and the engagement rate.
The excellent targeting ability offered by Twitter, coupled with the ability to localise and deliver the right content to the right audience, helped achieved very strong results.