Use video to drive engagement.
Scale with the Twitter Audience Platform.
Using the Twitter Audience Platform, @DoveMen ran full-screen interstitial ads with Twitter targeting across a network of popular sports apps. Audiences were able to take social actions, including Retweeting or liking to share content with their followers, or tapping to be taken to the brand destination.
Geotarget the right audience.
A key principle of the #scrumtogether campaign was that it should speak equally to all rugby fans across the UK, whether they be in England, Ireland, Scotland, or Wales. To achieve this, nation-specific creative was created and then geotargeted at relevant fans.