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Know what hooks your audience.
Nothing engages like video, especially when it promises more. @DiscoveryIN used episode clips to give users a preview of the show’s unconventional content. The brand also kept an eye on the performance of each creative to optimise new content and keep its audience excited.
Along with a significant increase in engagements and mentions, Twitter First View helped create massive buzz round the launch of ‘Naked and Afraid’. Twitter’s tools also allowed us to assess audience interest and adjust our content in real time — no other platform gives as much weight to consumers’ voices.