Twitter’s auto-response feature made the audience feel the emoji GIFs were created just for them, which drove conversation.
Using the popular movie star Dian Sastro was a key success factor in the campaign. Her popularity on Twitter boosted interest with the target audience and extended campaign reach.
By creating fun and amusing GIFs inspired by emojis, Aqua engaged its target audience in a relevant way.
Twitter allowed us to deliver a fresh execution of our ad campaign. And by tying it to Dian’s character Cinta, we created a personalised campaign that appealed to the youth market. By using Twitter we became part of the conversation.