Promoted Video captured the action, excitement, and enjoyment experienced by Clash of Kings players — helping to boost awareness of the game with new audiences in the UK and beyond.
By merging the physical and digital experience, the brand was able to reach another segment of audience who are on Twitter. The live Periscope broadcast was available in Twitter timelines, offering a new way for users to experience the #LondonsBattle event.
Using Periscope and Promoted Video together allowed us to amplify our live event to our online platform. We are thrilled with the amount of awareness generated by the campaign — it engaged our audience on an emotional level.