Build campaign around a winning hashtag.
@BenandjerrySG’s Promoted Trend with the hashtag #CookieCoreWith not only was appealing but also encouraged fans to share the campaign with their colleagues or schoolmates. This boosted awareness of the new flavours and ramped up anticipation in the three-month buildup to their availability in stores.
Drive engagement through interaction.
Use attractive visuals to boost awareness.
@BenandjerrySG used mouth-watering photos of its new flavours to increase appeal and generate demand. By using the photos in a one-day Promoted Trend, the brand helped its followers visualise the new products and expanded the reach of its message.
Twitter is an incredibly powerful tool that enables us to communicate directly with our fans in a way no other medium could achieve. … Twitter provided a means for us to have meaningful two-way dialogue while having lots of fun at it as well!