Video content provided a compelling way to tell the right story to target audiences, through First View, video website cards and video poll.
Audience could engage with the ads through a video poll and a DM chatbot that enabled them to get answers to frequently asked questions.
Truly engaged audiences were given a way to dig deeper into the content and find online safety best practices via the DM chatbot and video website cards.
Online safety is rated by parents, carers, educators and other key influencers in the top 3 issues facing children and young people today. Twitter gave us an effective platform to reach more Australians and help raise awareness of online safety, the role of the eSafety Commissioner, the availability of practical tools, tips and advice at eSafety.gov.au, and thereby, successfully empower audiences to Start the Chat about online safety.