The Fourth of July offered the ideal moment to connect with an audience that was likely to be off work, using charging devices and doing a bit of online shopping. @AnkerOfficial tailored its content to fit seamlessly into the celebrations.
By asking people to share photos of their “charger drawers”, @AnkerOfficial created conversations about the pain points consumers felt with their current charging devices.
Website Cards let @AnkerOfficial combine branding messages with a direct response mechanism, closing the marketing loop by driving purchase intent, driving traffic and boosting sales. With a quick tap or click, the branded images and video would lead consumers directly to its website.