@bukalapak’s campaign was aimed at high lifetime value (LTV) users. It targeted influencers and audiences already following brands that sell well on its site. Granular targeting captured user interest and served relevant ads. The brand realised more LTV users from Twitter than other online channels.
@bukalapak used Promoted Tweets to tell audiences how they could buy and sell by tapping and swiping on their phones. With the Mobile App Promotion, audiences could click on the link and go directly to Google Play or the iOS Store for the app. More than 125,000 app installs occurred during the campaign.