Elevate your creativity with video.
Amazon @PrimeVideoIN knows the power of video. Its native video made @Comicstaan’s Tweets unmissable in fans’ timelines. Video remained at the heart of the campaign, bringing life to its Tweet to Untape, Tweet to Remind, personalised auto-replies, First Views, and live-streamed #BlueCarpetScreening.
Delight your audience.
Through its personalised video replies, which fans were eager to share with their own followers, to the custom emoji that encouraged people to have fun with campaign hashtags, Amazon @PrimeVideoIN embraced the power of delight and reaped the rewards.
Take it to the top with First View.
@Comicstaan’s three First View days brought nationwide exposure to the series. Its video appeared as the first ad in people’s timelines, while a campaign hashtag topped the list of trends.