Amazon @PrimeVideoIN knows the power of video. Its native video made @Comicstaan’s Tweets unmissable in fans’ timelines. Video remained at the heart of the campaign, bringing life to its Tweet to Untape, Tweet to Remind, personalised auto-replies, First Views, and live-streamed #BlueCarpetScreening.
Through its personalised video replies, which fans were eager to share with their own followers, to the custom emoji that encouraged people to have fun with campaign hashtags, Amazon @PrimeVideoIN embraced the power of delight and reaped the rewards.
@Comicstaan’s three First View days brought nationwide exposure to the series. Its video appeared as the first ad in people’s timelines, while a campaign hashtag topped the list of trends.