By sharing both short-form and long-form videos on the Twitter platform, Airbnb was able to achieve a more efficient cost-per-view and hold audience attention longer than any other social channel. Videos were also swapped out often to keep the content fresh.
By targeting specific keywords and hashtags, Airbnb was able to reach its key target audience in a timely manner with a relevant message.
The use of incredible scenery in the content helps to hold the attention of the user and increases the likeliness that they will reshare. Airbnb also focused on using close-ups of families in their videos to drive engagement.
Working with Twitter and Amobee, we were able to bring to life a highly tuned and targeted campaign, to show Australian families the unique experiences and accommodation they can enjoy by travelling on Airbnb.