adidas_ES released its hero video in First View format, the video format with the widest coverage. In this way, it was able to have an impact on the entire Twitter audience in 24 hours, taking control of the first advertising impact of the day and reaching users at a time when they were most receptive and paying the most attention.
With In-Stream video ads, @adidas_ES was able to introduce its hero video together with Premium content videos on sport and other related topics, at the same time segmenting its target audience.
@adidas_ESoffered its users, through the Video Website Card format, the option to visit the Adidas website and buy their boots while continuing to enjoy the hero video. The brand reached users who had already shown interest in the product in the earlier stages of the campaign.
Adidas always opts for innovative formats, and Twitter's in-stream video enables us to associate ourselves with relevant, premium content and reach an audience with an existing interest in discovering content.