Tie in the brand with fans’ passions.
Events like #Worlds2018 give brands opportunities to reach highly engaged audiences at the moments that matter most. @Acer increased its brand relevance by sharing the kind of content that its target audience loves and adding another conversational element to the popular topic hashtag #Worlds2018.
Predator Gaming set out to engage the passion of fans for their favorite esports teams during Worlds 2018. Interaction with Twitter Conversational Ads is intuitive, which made it the ideal format to drive brand engagement and awareness while becoming part of the organic conversation.