Generate engagement with contests.
@AltoK10 developed a series of contests including #SorrySir (excuses followers would use to skip work or school to watch the matches), #Chaselfie (fans’ selfies while wearing blue), #ChaseMaster (guesses of players with the most runs in an inning), and #K10DreamTeam (fans’ dream lineup of players).
Partner with influencers to extend reach.
Twitter is a great platform to leverage world sporting events and real-time conversations. Our primary goal was to build on the hype around the Cricket World Cup. … The campaign successfully drove brand awareness and user engagement while delivering on top-of-mind recall.