ONEMT targeted men who were likely to get involved enough with Revenge of Sultans to make in-app purchases. Targeting included males aged 18 to 35 interested in politics and football. ONEMT targeted relevant keywords and @usernames, and re-engaged existing users with Tailored Audiences lists.
Through Twitter’s Mobile App Cards, users could download directly from within @EntkamElSlaten’s Tweets, driving installs. The brand created App Card content specifically tailored for its target market, building player anticipation with eye-catching graphics.
ONEMT monitored the engagement rates for each piece of content used, then modified it based on which themes and types performed best with its target market. Optimising increased engagement and install rates.
Twitter is very popular in many Middle Eastern countries, and we capitalised on that popularity to build awareness of the game. The campaign on Twitter has helped us see the strong success of Revenge of Sultans.