Excite your audience with a unique experience.
The campaign created a special experience for consumers with the magical idea of ice cream falling from the sky. This caught the imagination of @AlgidaTurkiye’s audience and encouraged them to take part in the Twitter vote to make their city one of the five which would receive the ice cream.
Use a Promoted Trend to get people talking.
Create a competition to drive engagement.
To make this campaign feel completely inclusive to different parts of Turkey, @AlgidaTurkiye created a competition that would bring communities together, encouraging consumers to champion their own cities.
Additionally, the company ensured that the competition was easy to enter. All participants had to do was Tweet with the hashtag and their city name.