Target a receptive audience.
With @username targeting, @KaohsiungCity reached frequent travellers following the principal airports in Japan, Europe, and the US, as well as renowned tourism bloggers and industry influencers.
Tailor Tweet content for each audience.
@KaohsiungCity monitored the performance of its campaign in real time, and its team tailored Tweet copy in locations where the engagement rate was higher. Promoted Tweets in Japanese were the top performers along with those with English copy.
Twitter offers a unique digital channel to promote our city and international events in real time, but most importantly, in an efficient way. It has helped us connect with more people from around the world.