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Case Study

Acer builds its Predator Gaming brand by joining a major gaming conversation

Acer engages the gaming community on Twitter with a campaign to increase awareness of its Predator brand of gaming laptops.

Research

M-commerce takes off globally, more acutely among Twitter users in all markets

Eight key findings from Twitter global m-commerce research and opportunities that marketers can explore as takeaways.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

6 tips for working with creators on your next campaign

Here are six tips to help you best partner with creators to get better results on your next campaign.

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