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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Best in Class
Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.
See how Danone Aqua used Twitter’s auto-response feature with Promoted Videos to increase brand awareness amongst a young audience.