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How Reliance Jio used Twitter to generate excitement around its sponsorship of the Filmfare Awards 2017 through multiple digital activations.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Best in Class
Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.
See how @MetroPCS turned to Twitter to engage UFC fans with behind-the-scenes Periscope access to Ronda Rousey’s fight week routine.
See how Vodafone UK scored millions of impressions promoting an exclusive offer with Twitter Amplify and Promoted Video.
See how Saudi Telecom used a Promoted Trend to involve its audience and encourage participation, and Promoted Tweets to amplify its message.