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3 Results


Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.


Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Case Study

An IT company amplifies its customer stories to generate sales leads on Twitter

Learn how EMC Isilon created an always-on campaign on Twitter to drive traffic to its website and generate sales leads.

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