Search results for: All FMCG content

19 Results

Case Study

Pepsi connects to Thailand’s passion for food to launch Pepsi Lime

See how Pepsi tapped into one of consumers’ top passion points on Twitter to successfully launch Pepsi Lime in Thailand.

Case Study

How LEGO group used Twitter to

LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.

Case Study

Closeup drives positive sentiment with the launch of campaign in the Philippines

See how Closeup Philippines drives awareness and talkability on Twitter for its brand purpose campaign using First View with Promoted Trends, Video Website Cards, Auto Responder and amplifying the message via influencers.

Research

Six insights for marketers in Indonesia to help your brand succeed this Ramadan

Discover six valuable audience insights on how brands can connect to their most valuable audiences on Twitter during Ramadan.

Research

Boost the effectiveness of your ads with synchronisation

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

Case Study

Danone Aqua teams up with a popular movie character to refresh its brand campaign

See how Danone Aqua used Twitter’s auto-response feature with Promoted Videos to increase brand awareness amongst a young audience.

Case Study

Powerade brings the legends to footy fans with influencer Q&As

Learn how sports drinks company POWERADE used influencer Q&A and Conversational Video Ads to engage with fans of the National Rugby League (NRL).

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