Search results for: All Audience Insights content

9 Results

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.

Research

M-commerce takes off globally, more acutely among Twitter users in all markets

Eight key findings from Twitter global m-commerce research and opportunities that marketers can explore as takeaways.

Best in Class

The award: because nobody likes to be put on hold

Announcing the winners

Best in Class

: Art + Business = Conversation

Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

Data doesn’t lie: Read how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

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