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14 Results

Case Study

Airbnb drives global marketing campaign on Twitter

See how Airbnb partnered with Twitter and Amobee to bring their global campaign to life in Australia with Twitter video, to drive new conversations about the opportunities available for families in the Airbnb community.

Best in Class

The award: because nobody likes to be put on hold

Announcing the winners

Best in Class

: Art + Business = Conversation

Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

Eight essential travel insights for APAC marketers

Learn eight insights about travel on Twitter so you can speak effectively to a Twitter audience that’s already engaged and receptive to travel messaging.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Research

The most effective ways to promote your video campaign

Research shows that Twitter is the most effective way to do a video takeover.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

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