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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
Find out how Hotel Indigo created a campaign around Singaporeans’ favourite topic to launch its new hotel during Singapore’s National Day.
See how Kaohsiung City increased awareness of its International Boat Show to a wide audience with Promoted Video.
Learn how Tourism Victoria used Periscope and Promoted Video to help visitors discover insider info and tips for travelling in Melbourne.