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See how Gilt surpassed the industry’s average app click rate by 85% by using Twitter’s mobile app promotion suite to target app users.
See how Nespresso beat target CPAs by 12-15% by ramping up its direct response campaign with Website Cards and tailored audiences.
See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Eight key findings from Twitter global m-commerce research and opportunities that marketers can explore as takeaways.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.