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See how TECNO Mobile used First View and Promoted Trends to promote their Twitter-only campaign to tech and football fans on Twitter, to drive brand conversation through brand association with a well-known football club.
Learn how OnePlus reaches the Twitter tech community to drive awareness and conversation by going live with a winning smartphone launch on Twitter.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Eight key findings from Twitter global m-commerce research and opportunities that marketers can explore as takeaways.