Search results for: All Tech B2B content

9 Results

Case Study

An IT company amplifies its customer stories to generate sales leads on Twitter

Learn how EMC Isilon created an always-on campaign on Twitter to drive traffic to its website and generate sales leads.

Case Study

Huawei boosts its B2B industry event’s profile with Promoted Video

Read how Huawei attracted an audience of B2B decision-makers and increased brand awareness with Promoted Video.

Case Study

Global software supplier SAP positions a new product with Twitter targeting

Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.

Case Study

How uses Twitter to drive booth traffic at a major industry event

Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand and generate leads.

Case Study

How Huawei became the most talked-about brand at a global mobile event

Read about how Huawei used Twitter to become the most talked about brand at a global mobile event.

Best in Class

: Art + Business = Conversation

Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success — just ask McDonald's or Chick-fil-A.

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