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Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Best in Class
Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.
Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand and generate leads.
Learn how EMC Isilon created an always-on campaign on Twitter to drive traffic to its website and generate sales leads.