Search results for: All Alcohol content
4 Results
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.
Case Study
St-Germain crafts an artistic, fleeting experience on Periscope
See how St-Germain Liqueur used Periscope to create an innovative "live peep show" that produced positive sentiment around the brand.
Perspective
From TVs to beertails: how chatbots help brands engage consumers on Twitter
Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.