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See how ARIA generates global audience engagement for the #ARIAS Music Awards live stream with unique content programming only on Twitter.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Best in Class
Cannes Lions celebrates the most creative campaigns from around the world. Here we look at three award-winning campaigns that really used Twitter to its best.