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See how the Commonwealth Bank of Australia raised $240,000 and got millions of impressions with its #ClowningForKids charity campaign.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.
Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.