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See how St-Germain Liqueur used Periscope to create an innovative "live peep show" that produced positive sentiment around the brand.
See how the Commonwealth Bank of Australia raised $240,000 and got millions of impressions with its #ClowningForKids charity campaign.
Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.