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Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And it should come as no surprise: video will make up over 75% of the world’s mobile data traffic by 2020, according to Cisco. Video is the fastest-growing media type on Twitter, too, and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. First View videos can increase Tweet recall by more than 141%, while other Twitter solutions show strong impact on upper-funnel metrics like ad recall, brand favourability, and purchase intent.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.

122%

increase in video ad impressions.

Twitter Internal Data, Q1 16 TO Q1 17
The most effective ways to promote your video campaign
How Huawei became the most talked-about brand at a global mobile event
#BestofTweets 10 examples of Twitter creativity in the world
How to create video that captivates on Twitter
Danone Aqua teams up with a popular movie character to refresh its brand campaign

11%

stronger message association vs. leading video platform tested.

Publicis Media research, June 2017
Clash of Kings brings the thrill of its live battle event to new fans on Twitter
Love at First View – owning the timeline and the moment
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Discovery Channel India gives users a First View of its new reality show
Kathmandu inspires adventure travellers with Promoted Video
6 tips for working with creators on your next campaign

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