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Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And they love discovering, watching, and sharing videos in Twitter’s hyper-relevant, live environment that connects them to what’s happening in the world right now. Video is the fastest-growing media type on Twitter and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. Video on Twitter is also highly mobile, with 92% of video views happening on a mobile device. You won’t find such a tuned-in audience that’s this excited to discover and share your videos anywhere else.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.

How to create video that captivates on Twitter
Danone Aqua teams up with a popular movie character to refresh its brand campaign
Clash of Kings brings the thrill of its live battle event to new fans on Twitter
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Discovery Channel India gives users a First View of its new reality show
Kathmandu inspires adventure travellers with Promoted Video
6 tips for working with creators on your next campaign
@MetroPCS builds excitement around a live event sponsorship with Periscope
@Vegas bets on Niche content creators to win millennial summer visitors
@DairyQueen uses Promoted Videos to turn dessert into donations for charity

220×

growth in Video Views on Twitter

Twitter Internal Data, December 2014 – December 2015
@CanadianTire uses Twitter Amplify to score with hockey fans
@HelloBC pulls in visitors with Periscope
Desigual puts fans in the front row at New York Fashion Week
Xbox UK gets gamers excited for the Halo 5 launch with Promoted Trends
Audio brand JBL tunes in music lovers with Twitter Audience Platform
Leaning into video trends on Twitter
Why Twitter owns TV conversations
Five best practices for Promoted Video on Twitter

93%

of Twitter video views are mobile

Twitter Internal Data, May 2016

Who to follow

Twitter has solutions for your marketing objectives

Create engagement

Engaging an audience is a priority for any brand, and Twitter gives you many ways to get the job done. Our users are exactly the interested, sharing types you want in a loyal band of followers.

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Drive performance

In business, it’s all about the numbers, and when it comes to the bottom line, we’ve got your back. We’ve developed tools and best practices to help you reach your sales and marketing goals.

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Measure results

What worked? What didn’t? And why? Get the answers you need with the information and tools that Twitter provides.

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