Collection

Video on Twitter

Be what’s happening with Twitter video.

If it’s happening now, it’s happening on Twitter. People flock to Twitter to find out what the world is talking about, be a part of the conversation, and discover something new.

Your audiences – especially young people – are visiting Twitter to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on Twitter lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.

No. 1

The number 1 reason consumers flock to Twitter is to ‘discover something new and interesting.’

Source: Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
Leverage Twitter's expanded video content slate in APAC to support your global marketing strategy
Samsung España leads the #YaNoHayExcusas movement on Twitter
Boost the effectiveness of your ads with #TVxTwitter synchronisation
The Unilever CMO explains why it is essential for business leaders to be on Twitter

1,300

Twitter streamed more than 1,300 live events throughout Q1 2018, nearly a 3× increase over Q1 2017.

Sources: Twitter Earnings Report, Q1 2018 and Q1 2017
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
The most effective ways to promote your video campaign
How Huawei became the most talked-about brand at a global mobile event
#BestofTweets 10 examples of Twitter creativity in the world

25%

Twitter saw an average of 25% incremental reach to TV among those aged 18 to 24.

Source: Nielsen Total Audience Report, Q1 2017
How to create video that captivates on Twitter
Danone Aqua teams up with a popular movie character to refresh its brand campaign
Clash of Kings brings the thrill of its live battle event to new fans on Twitter
Love at First View – owning the timeline and the moment

The latest marketing insights from Twitter. Delivered right to your inbox.

Marketing Insights Email Newsletter Sign-Up Form

By subscribing, you agree that we may send you marketing emails about Twitter services. You can unsubscribe anytime.

3 ways to own the moment and achieve "Love at First View"
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Discovery Channel India gives users a First View of its new reality show
Kathmandu inspires adventure travellers with Promoted Video

Who to follow

Explore More Collections

Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results.

Learn More