Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And they love discovering, watching, and sharing videos in Twitter’s hyper-relevant, live environment that connects them to what’s happening in the world right now. Video is the fastest-growing media type on Twitter and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. Video on Twitter is also highly mobile, with 92% of video views happening on a mobile device. You won’t find such a tuned-in audience that’s this excited to discover and share your videos anywhere else.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.

How Huawei became the most talked-about brand at a global mobile event
How to create video that captivates on Twitter
Danone Aqua teams up with a popular movie character to refresh its brand campaign
Clash of Kings brings the thrill of its live battle event to new fans on Twitter
UBS uses video on Twitter to launch its new content hub, UNLIMITED*


growth in Video Views on Twitter

Twitter Internal Data, December 2014 – December 2015
Discovery Channel India gives users a First View of its new reality show
Kathmandu inspires adventure travellers with Promoted Video
6 tips for working with creators on your next campaign


of Twitter video views are mobile

Twitter Internal Data, May 2016

Who to follow

Explore More Collections

Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results.

Learn More Arrow Right Icon