Video on Twitter

Be what’s happening with Twitter video.

If it’s happening now, it’s happening on Twitter. People flock to Twitter to find out what the world is talking about, be a part of the conversation, and discover something new.

Your audiences – especially young people – are visiting Twitter to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on Twitter lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.

No. 1

The number 1 reason consumers flock to Twitter is to ‘discover something new and interesting.’

Source: Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
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Twitter streamed more than 1,300 live events throughout Q1 2018, nearly a 3× increase over Q1 2017.

Sources: Twitter Earnings Report, Q1 2018 and Q1 2017
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
The most effective ways to promote your video campaign
How Huawei became the most talked-about brand at a global mobile event
#BestofTweets 10 examples of Twitter creativity in the world


Twitter saw an average of 25% incremental reach to TV among those aged 18 to 24.

Source: Nielsen Total Audience Report, Q1 2017
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Danone Aqua teams up with a popular movie character to refresh its brand campaign
Clash of Kings brings the thrill of its live battle event to new fans on Twitter
Love at First View – owning the timeline and the moment

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