The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.


of sports fans follow Twitter accounts specifically to get guidance on nutrition.

Twitter Insiders, Sept 2016, USA
#MelbourneCup, ‘the race that stops a nation', goes global with Twitter
How Motorola India took over Indian Premier League conversations on Twitter
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji


of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sept 2016, USA
How brands can connect with fans on Twitter during #Rio2016
Applying event targeting to #Rio2016 and each Olympic sport
Preparing for golden moments at the Olympic Games


59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sept 2016, USA
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
How @PepsiMex interacts with NFL fans to drive engagement and brand relevance
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
Rexona Indonesia leads the conversation during a national soccer tournament

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