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The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

Vodafone India boosts consumer engagement through cricket & a brand mascot emoji
How brands can connect with fans on Twitter during #Rio2016
Applying event targeting to #Rio2016 and each Olympic sport
Preparing for golden moments at the Olympic Games
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
How @PepsiMex interacts with NFL fans to drive engagement and brand relevance
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
Rexona Indonesia leads the conversation during a national soccer tournament

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