Performance Marketing

Harness live signals of interest and intent.

Efficiently driving more conversions means gaining the attention of an ever-distracted mobile audience. To do this, you need to be a relevant part of what’s happening.

People come to Twitter to discover and discuss what’s happening in the moment. Because of this, Twitter offers a wellspring of powerful data, allowing you to harness signals of interest based on live conversations and signals of intent based on engagements across thousands of apps and websites.

Twitter Ads help you form a live connection with your customers across all the places they go and devices they use. As you run ads across Twitter and beyond, in both native and standard ad formats, your campaigns will be powered by intelligent prediction algorithms and enriched by unique social signals. By connecting with customers at the moment of highest relevance, you’ll inspire them to take action, whether that action is a purchase, a signup, or an app install.

How @MuleSoft uses Twitter to drive booth traffic at a major industry event
@TheEconomist drives an increase in subscriptions with tailored audiences
@NespressoUSA brews up a direct response campaign on Twitter


purchase intent from First View videos

Source: Twitter Brand Effect Studies, Q4 2016, First View activations
@ComedyCentral targets fans and earns app installs with Promoted Tweets
A travel search app takes off with mobile app promotion
How @WSJAsia spread the news about its app on Twitter
How @Gilt uses mobile app promotion to re-engage mobile shoppers
A gaming app wins early adopters with Twitter’s mobile app promotion suite
Three ways Lyft picks up riders in new markets with Twitter
How @eBay uses Twitter Ads campaigns to drive cost-efficient site traffic

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Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results.

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