Performance Marketing

Harness live signals of interest and intent.

Efficiently driving more conversions means gaining the attention of an ever-distracted mobile audience. To do this, you need to be a relevant part of what’s happening.

People come to Twitter to discover and discuss what’s happening in the moment. Because of this, Twitter offers a wellspring of powerful data, allowing you to harness signals of interest based on live conversations and signals of intent based on engagements across thousands of apps and websites.

Twitter Ads help you form a live connection with your customers across all the places they go and devices they use. As you run ads across Twitter and beyond, in both native and standard ad formats, your campaigns will be powered by intelligent prediction algorithms and enriched by unique social signals. By connecting with customers at the moment of highest relevance, you’ll inspire them to take action, whether that action is a purchase, a signup, or an app install.

How @MuleSoft uses Twitter to drive booth traffic at a major industry event
@TheEconomist drives an increase in subscriptions with tailored audiences
@NespressoUSA brews up a direct response campaign on Twitter
@ComedyCentral targets fans and earns app installs with Promoted Tweets
A travel search app takes off with mobile app promotion
How @WSJAsia spread the news about its app on Twitter
How @Gilt uses mobile app promotion to re-engage mobile shoppers


of shoppers say Twitter influences shopping decisions

Twitter Retail User Research
A gaming app wins early adopters with Twitter’s mobile app promotion suite
Three ways Lyft picks up riders in new markets with Twitter
How @eBay uses Twitter Ads campaigns to drive cost-efficient site traffic
How to measure and optimise the full impact of advertising spend
Six key plays for driving website conversions on Twitter


Twitter users have installed an app in the last month

GWI February 2015 USA

Who to follow

Twitter has solutions for your marketing objectives

Create engagement

Engaging an audience is a priority for any brand, and Twitter gives you many ways to get the job done. Our users are exactly the interested, sharing types you want in a loyal band of followers.

Learn More Arrow Right Icon

Drive performance

In business, it’s all about the numbers, and when it comes to the bottom line, we’ve got your back. We’ve developed tools and best practices to help you reach your sales and marketing goals.

Learn More Arrow Right Icon

Measure results

What worked? What didn’t? And why? Get the answers you need with the information and tools that Twitter provides.

Learn More Arrow Right Icon